Empire Buildrs

Explore Empire Buildrs with

Thomas DeRoussel

Real estate agent and co-founder of Relvara. Thomas teaches agents how to use AI in their marketing and follow-up.

We run your funnel.

Content Engine

We create and post for you.

Send photos and clips. We turn them into Instagram content.

Photos become an edited Reel or carousel, then enter the publishing schedule. The example alternates between both formats.
1B+

Views across our accounts

38.7M views on one Reel. 5,191 follows from another.

What you get

  • Reels, ready to post. Edited video with captions.
  • Carousels that inform. Useful posts for local buyers and sellers.
  • Scripts, ready to film. Know what to say on camera.
  • Your brand, managed. Consistent design, scheduling, and publishing.

Managed Meta Ads

We’ll get you leads from paid ads.

You set the budget. We run your Facebook and Instagram ads and follow up with the leads they bring in.

A managed Facebook or Instagram campaign brings property inquiries into your CRM.

What we handle for you

  1. Set up your business pageWe create or set up your business profile, ad account, and lead forms.
  2. Make all your adsWe write the copy and create the images and videos your ads need.
  3. Run and watch your campaignsWe track spend and leads, then adjust the ads based on what works.
  4. Manage and follow up with your leadsNew leads go straight into your CRM. We reply and stay in touch until they’re ready to talk to you.

Our team has managed ads for P&G, L’Oréal, Nestlé, and Nike.

Visibility Engine

We’ll get you seen in your local market.

Help buyers and sellers find you on Google, Maps, and AI search when they look for a local agent.

Local search leads to your website, where visitors can explore homes and contact you.

What you get

  • A site built for you. Pick a style or ask for a custom look.
  • Live home search. Add an IDX feed where your MLS allows it.
  • A strong Google profile. Keep your photos, reviews, and details up to date.
  • Posts that build your name. Share local tips on your site and Substack.
  • More ways to reach you. Let people ask for a tour or a home value.

We build and care for your site. You focus on the people who reach out.

CRM Follow-up

We’ll follow up with your leads.

Your Instagram, Meta ads, and website leads all go into your eXp CRM. We manage the follow-up so you can focus on the people who are ready to talk.

A new inquiry receives an approved reply. Its conversation history stays in your CRM for your next call.

What you get

  • One place to see every lead. See where each person came from and what they asked for.
  • A quick first reply. Your leads get a message you’ve approved, even when you’re busy.
  • Check-ins that keep going. Stay in touch with texts and emails until it’s time to call.
  • A clear next step. Know who replied, who wants to meet, and who needs a call.

We set up and run your follow-up in your eXp CRM.

Close Deals

We’ll help you close more deals.

Build the skills to turn more of those leads into clients and closed deals.

Coaching helps you prepare for the client meeting, handle the conversation, and keep the transaction moving.
103

Monika DeRoussel’s 2025 transaction sides

Total sales volume · $50.58M.

What you get

  • Get more time for clients. We handle the content, ads, site, and follow-up.
  • Coaching for real client conversations. Work through objections and client decisions, step by step.
  • Show up ready. Plan your calls, tours, and listing meetings.
  • Know what to say. Practice tough questions before the real call.
  • Keep each deal on track. Stay on top of key dates and client updates.

Join Empire Buildrs. Let us help you grow your business.

Talk with Thomas about Empire Buildrs.

Ask how the group works, what support is available, and whether it’s a fit for your business.

Email Thomas about the group

The team behind Empire Buildrs

Meet our team